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THE SUPPLEMENT charged by many hotels for single rooms is a disincentive for the lucrative “silver market” at a time when the retired population is growing, the tourism industry has been told.
Active Retirement Ireland has urged the industry to do more to attract retirees, many of whom take from three to five short breaks a year.
Maureen Kavanagh, chief executive of the group, said its members already accounted for an estimated 100,000 bed nights a year and stressed there was “a silver lining” for the hard-pressed industry.
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