You’ll Never Guess Who’s Influencing How You’re Planning For Retirement

You may not realize it, but the choices you make when investing assets in your 401(k) plan may be influenced by the selections your co-workers are making.

A new study by the Pension Research Council at the University of Pennsylvania’s Wharton School found that 401(k) participants are influenced by their co-workers when they make equity investments.

Individuals are likely to increase the portion of their 401(k) that’s allocated to stocks when their peers earn higher equity returns, and they often pull money out of the stock market when peers experience stock market losses.

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